The number of websites and pages in those sites must be some incredibly massive number. Each year, since Youtube arrived, the popularity of videos has grown by significant numbers. More people spend time watching videos online than reading today. Most people enjoy the entertainment value of videos, plus they’re just easier to deal with and learn from. Net people have become horrendously impatient, and that’s a good thing for videos. So of course online marketers use this medium to offer their content and marketing messages to people. You’re not restricted to using only video sharing sites because you can put them on your own website – as you know. It’s all about showing your target audience what you have to offer, and it can be a lethal marketing tool in the right hands. So we’ll explore that in more depth so you can have a better idea about how to use it. The truth is that most people don‘t like to read so video is the best alternative. There are more people now than ever who would rather watch a video and learn than read a book and learn so it would only make sense to make videos to meet these people‘s needs also. The secret to video marketing success is to produce videos that are useful to a specific market of people. Pre-selling is a lot easier and effective with a video. There was a time when you could make good money without pre-selling but those days are over. Many marketers are enjoying increased conversion rates by using videos as a tool to pre-sell their products. This is because you’re not only educating the viewer here, but also talking about how your product can solve their problem. If you take a hard selling approach, I guarantee that you will lose almost all of the sales that you could have made by using a pre-sell process. If you are not a big business then most people want to see, or at least hear, who they‘re doing business with, by using videos, you give them what they need to start buying your products.
Videos create trust. You can easily get your viewers to set you in a league of your own by creating videos that speaks to their needs and wants on a personal level, then giving them free information that will actually help them solve their problem. As said earlier, people buy from who they trust. But with videos, you can add a lot of personalization. They come to know that you are a real person and you are genuine, so this brings in the additional comfort factor. Video is not being completely exploited by online marketers, so this is a great time to begin using it. Youtube and a few other sites will be the main places where you’ll be doing your video marketing.
You should always test in your marketing and shoot for long-term results.
